Research: Consumer Banks & Mortgage Lenders Fail to Capitalize on Their Proximity to Millions of Potential Customers

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Each year, approximately 61 million internet searches for a new home loan produce organic search results that consider the consumer’s proximity to nearby bank branches. As many as 76% of those searches result in a call or branch visit within 24 hours, representing more than 41 million potential leads. 

Given this massive opportunity, the MomentFeed research team analyzed the strength and comprehensiveness of the proximity search strategies for the ten largest U.S. retail banking and mortgage institutions. The results showed that financial institutions fail to tap into their branch networks to show up more often in organic search results (for free), when nearby customers are searching. 

Download this report now to learn the Proximity Search Optimization strategies you can use to show up in the search results of nearby consumers looking for home loans and other banking services.