Research: Largest Captive Insurance Carriers Fail to Capitalize on Their Proximity to Millions of Potential Buyers
Approximately 81 million insurance buyers perform an internet search annually and are presented with organic search results that consider their location to nearby agents. As many as 76% of those searches result in a call or visit to an agent within 24 hours, representing more than 61 million potential leads.
Given this massive opportunity, the MomentFeed research team analyzed the strength and comprehensiveness of the proximity search strategies for six of the largest U.S. captive insurance carriers. The results showed that captive insurance carriers fail to tap into their army of local agents and show up in organic search results for free, when nearby insurance buyers are searching.
Download this report now to learn the proximity search optimization strategies your agents can use to show up in the search results of nearby insurance buyers.