An Analysis of 4 Million Reviews on Google, Facebook, Yelp and Tripadvisor
Nearly 90% of online consumers consult reviews before buying. Because positive reviews help search rankings and lead to more conversions, reviews have become a high-stakes game for businesses of all sizes, causing some to try and game the system.
This first-of-its-kind study used sophisticated machine learning and natural language processing to identify inauthentic reviews across popular local business categories and in top U.S. metro markets.
Download the report to find out:
How consumers are adapting to review fraud
Which of the four sites had the most fake reviews
Which business categories and cities had the highest and lowest rates of fraud.
“More than two-thirds of consumers now see fake reviews as a problem. It’s part of a larger crisis of trust online.”
- Greg Sterling, VP Market Insights, Uberall